Variable GTM teams
Your buyers don’t trust cold outreach. They trust people from their industry.
2400 builds variable GTM teams made up of trusted industry experts, advisors, operators, and AI agents, so your company can enter new markets, open doors, and create revenue without building a traditional sales team.
- Sell through trust.
- Scale with experts.
- Execute with AI.
Product view · illustrative data
Your variable GTM workforce
2400 builds a flexible GTM team around your target market.
A team that can include:
- Former executives
- Industry consultants
- Advisors
- Lawyers
- Recruiters
- Healthcare operators
- Hospitality leaders
- AI consultants
- CIOs and CTOs
- Functional experts
- Warm introduction partners
Then we support them with AI agents, messaging, outreach workflows, campaign management, and revenue tracking.
So your company gets the power of an expert-led sales network, without hiring a full-time team.
Expert pool
- Senior Engineering LeaderEx-CTO / VP Engineering
- AI Strategy ConsultantEnterprise AI advisory
- Healthcare IT ConsultantDigital health advisor
- Chief Data OfficerData strategy expert
- Fintech ConsultantBanking & financial tech
2400 engine
- Expert Matching
- Advisory Roles
- Outreach Engine
- Attribution
- Billing Layer
Activation, outreach, attribution and billing
Enterprise buyers
- Chief Technology OfficerEnterprise CTO
- Chief Data OfficerData & analytics leaders
- VP Engineering / AIEngineering leadership
- Healthcare CIO / CTODigital health buyers
- Fintech CTO / Banking CIOBanking & financial services
Buyers get
Warm introductions from trusted peers. Pre-sold conversations. Shorter sales cycles. Enterprise credibility from day one.
2400 manages
Expert sourcing, advisory role setup, outreach campaigns, attribution tracking, billing, and payment. End to end.
Experts get
Named advisory credential on LinkedIn from day one. Structured BD into their own target market. Business with buyers they already want.
The old playbook
Stop hiring strangers to sell to industries they don’t understand.
Most companies build GTM the old way:
- 01Hire SDRs.
- 02Buy lead lists.
- 03Send cold emails.
- 04Wait for replies.
But buyers are tired of generic outreach:
- Quick question about your stackMarked as spam
- Following up on my last emailDeleted
- Are you the right person?Ignored
Buyer’s inbox · unknown senders
So what do buyers actually respond to?
- SDUnknown vendorQuick question UnopenedCOEx-COO, your industryI ran this exact rollout Opened
They respond to
Credibility
An email from someone who ran ops in their industry gets opened. A cold SDR pitch doesn’t.
We help companies like yours scale faster.
Your EHR integration cycle typically takes 9 months. We cut that to 6 weeks.
Buyer replied within 2 hours
They respond to
Context
Messages that reference real industry pain, not generic value props, earn replies.
- Expert12 yrs in opsBuyerRuns ops today
“I’ve been where you are.”
They respond to
Shared experience
Conversations that start from “I’ve been where you are” open doors cold pitches never could.
What 2400 brings
That’s why 2400 builds your GTM team around trusted people.
We combine five things most GTM stacks never have together.
- COEx-COOHealthcareMatched
- GCFormer GCLegalMatched
- CFCFO advisorFintechMatched
Industry Experts
Trusted operators, advisors, and consultants who understand the buyer.
Warm Relationship Mapping
Leveraging existing networks for authentic introductions.
AI agent · working
- Research accounts
- Draft messages
- Schedule follow-ups
AI Agents
Research, messaging, outreach workflows, and campaign management at scale.
- EmailLinkedInWarm intro
Meeting booked
Campaign Execution
Multi-channel GTM motions powered by expert credibility.
- Intro
- Meeting
- Deal
2400Revenue share, tracked
Attribution & Revenue Share Infrastructure
Track contribution, manage participation, and align incentives around outcomes.
To help you create real business opportunities through trusted people.
How it works
We turn industry trust into pipeline.
2400 helps companies identify, recruit, activate, and manage experts who can open doors in their target market.
- 1
Define your target market
We start with your ICP, offer, geography, buyer personas, and market-entry goals. Who are you trying to reach? What industry do they belong to? What kind of trust is required to open the door?
- 2
Build your expert-powered GTM team
2400 identifies and activates relevant experts from your target industry. These are people who understand your buyer’s world and can help create credible business conversations.
- 3
Power the team with AI agents
Our AI agents support research, account mapping, messaging, outreach, follow-ups, warm path discovery, and campaign execution. The expert brings credibility. The AI brings scale. 2400 brings the operating system.
- 4
Create trusted conversations
Instead of relying only on cold outreach, your GTM motion is supported by industry experts who help open doors, validate your offer, and create business opportunities.
- 5
Track attribution and revenue
2400 manages campaign execution, attribution, expert participation, revenue-share tracking, and ongoing GTM operations. You get a repeatable system for expert-led growth.
Customers love 2400
Trusted by companies entering relationship-driven markets.
The last piece of software we’ll actually ever need on our go-to-market side.
Every sales executive will be a better sales executive. They will service their customers better.
2400 has allowed us, as a team, to focus on the human elements of sales.
Why now
Trust is becoming the new distribution channel.
In crowded markets, buyers don’t respond because you have more automation. They respond because the message comes through the right person. 2400 helps you build that advantage.
AI changed execution
AI can write emails. AI can enrich leads. AI can automate workflows. But AI alone does not create trust.
Trust still closes deals
Your buyers still want confidence. They want context. They want to hear from people who understand their industry and can validate your offer with credibility.
2400 combines both
That’s why 2400 combines AI execution with human credibility: AI-powered scale and expert-powered trust.
- The right expert.
- The right buyer.
- The right message.
- The right timing.
- All supported by AI.
Start here
Build your expert-powered GTM team.
Whether you’re entering a new market, expanding into the US, launching a new product, or trying to reach buyers in a relationship-driven industry, 2400 helps you build the team your buyers are more likely to trust.